Beware of Freelance Web Developers and Designers – They Are Cheap, But Could Be More Expensive

Plenty of startup companies are seeking their web presence through a simple website or an interactive web portal. To accomplish the web development task they try to find the resources on internet. They search for resources using keywords like freelance web developer, freelance web development or freelance web designers. Either they end up seeing some blog of freelancer or they reach to the freelance heaven websites like rentacoder, getacoder, getafreelancer, elance or odesk. Such sites have millions of cheap freelancers registered with them. You may put a project and you can get as many as 50-100 bids for your project in a day. This sounds fascinating initially but it’s just a beginning of process. The trouble starts now. Here are few difficulties you will face at initial stage.

1. You have overwhelming bids that makes the choice difficult for you.

2. Every one of them tells you that they are the best, but hardly few of them are actually telling the truth.

3. You may not find just one freelance web developer meets all your needs, Mr. A meets 50% matching requirements and Mr. B and Mr. C meets 25% each, that increases your troubles.

SO finally you selected someone with all your agreements on price and estimate, now you may see the second largest pool of difficulties

1. The communication is a major issue, the freelancer does not reply emails on time and neither do they remain online all the day because they have their full time jobs elsewhere (that jobs pay the full time income)

2. The freelancer is a lone person but the project of web development needs different skills like project requirement analysis, design the website mockup, HTML conversion, programming in PHP or.Net, quality test and delivery. Normally not one person does all. This invites problem #3

3. The freelancer either asks you to manage other resources for him or he goes and finds other freelancers to help him; that comes on higher price. So you waste lot of time while your selected freelance web designer is busy finding help for him.

4. As I said in point #1, most of the freelancers have their full time jobs, such jobs demand lot of time and energy, so freelance web designers or developers work on odd hours or they just do not work on some days when they are busy with their full time jobs. Such behavior causes further delay to your project delivery.

5. You may come across various excuses for not delivering of your projects, some common excuses are “I am not well since few days”, some emotional excuses like “My mother/father/daughter/wife is not well so I am in hospital”. Such excuses are emotional blackmailing techniques that can make you believe that the freelancer is in trouble while he is actually trying to buy some more time.

6. Most of the Freelance web developers are over loaded with work because of their cheap hourly rates. Such overloading can make you suffer the delay in your web development project. That increase more frustration.

7. The major problem you could come across is that the freelancer disappears after you paid him advance money for your project. Certain freelancers have many accounts created on odesk, elance, getacoder, rentacoder, getafreelancer kind of websites, so they would stop responding you and neither do they will return your initial money.

So your plan of saving money could end up losing money and time, losing time is more expensive than losing money.

How do you prevent this, here are simple reasons to select a small web development company compared to a freelance web developer.

1. The company has long term plan, so web development companies are professional.

2. Company has many resources for web design, web development, quality testing and deployment so your project never suffers a delay.

3. Company has a legal name, legal offices so web development companies can sign a contract with you, a freelancer never signs a contract or signing contract with freelancer has no meaning.

4. A web development company has many back resources so even if some developer or designer does not show up, the company can replace them with other developers, your work never suffer.

5. A web development company takes money on milestones, so your money and project both are secure.

6. Most important point is communication. You can get a good communicating people in web development companies because the manager is always a well experienced person; he takes all responsibilities of problems and payments.

Above all its peace of mind when you work with web development companies, it comes at little extra cost but with lot of amenities as described above.

Choice is yours, select a freelance web designer and ruin your web development project or select a web development company and run a successful web based business.

Is Your Web Developer a Cowboy?

What do you think of your web developer?

Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or maintaining their online presence. We also asked if they were happy with the website that the developer had provided, or if they thought it was bringing tangible benefit to their business. The responses were sharply divided. It seems that the businesses’ experience of Web developers is like Marmite: you either love them or hate them.

Shockingly, over 80% of respondents reported a ‘poor’ or ‘very poor’ experience of working with a website developer or designer. Many made comments that were very uncomplimentary toward their web developers. Some stated that they felt they had been, “Taken for a ride,” by those who had either baffled them with technology and jargon, or had – deliberately or otherwise – raised their expectations beyond what was feasible with the investment they were making. One had invested tens of thousands with a web development company to build an online presence for their business and now has a website that not only makes no contribution to any business objective, neither has it produced a single enquiry. The overall impression that we gained from our research to date and a term used by more than one unhappy respondent was that web developers are: “A load of cowboys.”

These poor experiences have a knock-on effect, not just for those who have been unhappy with their outcomes but for the web development and internet marketing industries as a whole. It results in an increased conviction that all web developers were likely to be the same, and that there was no-one out there who could be trusted. In addition, the inclination to invest any further resources and capital on online promotion of their business was greatly reduced. “We’ve done that and it didn’t work,” was a common response.

What do the web developers have to say?

To balance the picture we also surveyed web developers and web design companies to see if we could identify what had created this tale of woe from businesses.

Many were unaware of the situation and some were quite frank in their derision of business owners. Common responses included

  • “They don’t know what they are doing,”
  • “We’re not telepathic you know!”
  • “They don’t understand what is involved.”
  • “We never get the right information.”
  • “They keep changing their minds, often before the previous changes are completed.”

Each side seemed to blame the other for what might be interpreted as a straightforward breakdown in communication.

So why does this happen? There are no doubt numerous reasons, but focusing on the communication issue, we asked the web developers if they ever asked for, or received, a web design brief from their clients. The majority response was: “Rarely!” The design briefs received mostly consisted of a single page of vague information that lacked the detail and specifics required. Although they usually included requests for things that far exceeded the budget or amount the business owner was willing to spend and were full of wish lists and ‘good’ ideas that require bespoke development or even new technology (for the words ‘bespoke’ and ‘new’, read – interchangeably – ‘difficult’ and ‘expensive’)!

So whose job is it?

Isn’t it part of the web developers’ job to write the brief? Actually, no it isn’t, it is the responsibility of the business owner to communicate their requirements, their goals, their current situation and future plans. After all, as more than one developer pointed out, “We’re are not telepathic you know!”

In addition, the pressure of trying to keep a small web development business running (let alone in profit) in this ever increasingly competitive industry means that there is no time or other resources to be teaching the business owner how to write a web design brief, even though it would create a better outcome for everyone. For the majority of situations, there is often no clear or effective communication, more a case of asking questions of the business owner – which they often don’t understand clearly, which is no-ones fault – to get some sort of outline and then on with the job of designing and building the website.

Our experience – Web developer

Our experience indicates that the majority of web developers really want to do the best job they can for their clients.

They have the skills and knowledge to build websites that could work for their clients’ businesses. They have the equipment and resources to carry out the work. We also observe however that there are web developers who mistake the functionality of the software that they use for their own creative skills. Ultimately over a period of more than a decade we have encountered very few who would deliberately, “Take their client for a ride,” as some businesses have claimed.

Our experience – Businesses

Websites for businesses create a particular quandary for the business owner, manager or similar. There seems to be a huge barrier of technology and jargon to break through to be able to even speak the same language as the web development world. In addition, it is very difficult for anyone without extended experience to make any kind of value judgement about what is good or bad. Consider a different situation: whether you eat in a restaurant often or not, because you do eat every day, if you go into a restaurant, it is possible to make some kind of judgement as to whether you had a good experience, whether the food was good, whether the service was acceptable or excellent. Of course this is subjective to your own preferences and experiences, but at least you understand what a restaurant is, what it is supposed to do or be for and so on.

In our survey we ask a further question of businesses: “What is your website for, why did you get a website?” Very few offered any kind of clear response, the most common being: “Because we needed a website,” or “Because our competitors had one.” We also hear: “To generate sales/leads/enquiries etc.” quite often, which is at least focused on business, but is nowhere near specific enough to be called an objective.

If it is not common for businesses to even understand what the website is for, or why they are getting one developed, how can it be possible for them to make a judgment on what is good or bad, other than it produces no results. Even this judgement requires something to measure the results – or lack thereof – against.

Management by abdication

In so many cases the business abdicates responsibility for the website to a web developer in the mistaken belief that ‘they know best’. While the web developer knows about websites, they are likely to know little or nothing about the client’s business and even less about the customers who will use the website. Together with the lack of communication between the web developer and the business owner it is not difficult to see why so many websites are poorly designed, deliver bad user experiences and ultimately poor or no results for the business.

Is there a solution

The first step to a solution is to address the communication problem. It is clear that there must be effective communication and the first stage of this would normally take the form of a clear and concise website design brief.

The website design brief

The last time we reported on web design briefs we had surveyed 57 web development companies, further surveying has now brought this number to nearly 100. While everyone does it slightly differently, they all had information requirements in common.

Remember that:

  • The document needs to be clear and concise,
  • The document is prepared for someone outside your business who doesn’t necessarily know anything about your business or industry. Even if they claim to have worked in your industry before, unless they are specialists, then you should assume nothing.

Its purpose is to state clearly your requirements, including:

  • A profile of your business, its existing image, brand and products or other offerings including future plans
  • The objectives of the site – stated clearly in terms that can be measured, not woolly ‘to generate enquiries’ or similar, think detail and be specific.
  • The target market – who will be the users of the site, what will be their requirements?
  • Functionality requirements – often expressed as an outline, and as a business owner you may not be able to describe this well, but for example, do you require online payments and if so are you already accepting credit cards in your business. – remember, adding functionality usually increases cost far more than increasing the number of pages in the site.
  • The scale and scope of the development project – how big, how many pages, who will provide what and so on.
  • What are the project constraints, budget, timescale etc.

This document is not a wish list (although you could include things that you would like to do as well as but not instead of the above), it is the document that the developer works to and effectively forms part of your contract with them and is therefore subject to discussion and revision before being finalised.

In conclusion

The commissioning of a website is a much bigger project than appears at the beginning. Websites are not ‘job-and-finish’ projects. You need to form a good relationship with your web developer because you will be working with them for a long time, and the first step to a successful relationship is sorting out the communication. It is your business, if you have articulated clearly what you want, why your business needs it, and provided all the information the developer requires including realistic expectations, budgets and timescales then if it isn’t delivered to the brief then you can blame the web developer. Otherwise accept that it is your problem, not their fault that they are not telepathic.

Furthermore, you need to take responsibility for the project, but also recognise that the development of a website is a team game, not something to be simply handed over and then moaned about when it was not quite what you were thinking of.

Last word

If you are serious about selling online or using the internet to promote your business it is important to recognise that you need to make a considerable investment of time and effort or you might as well take your money and simply thrown up in the air!

Web Development Lifecycle (WDL)

The web development lifecycle (WDL) is a more specific variation on the general framework for developing any application development project. Unlike general application development, all web design and development projects follow a similar structure, so the web development lifecycle / process can be drawn upon as a point of reference for both the web development team and the client to determine the status of any given project and the area of activity to address next.

The Web Development Lifecycle is made up of eight identifiable stages described as follows:

1. Initial Consultation

The Initial Consultation seeks to understand the high level business requirements, the scale of the web development, required delivery schedule, and the overall feasibility, web design and cost of the project.

2. Project Specification

The business requirements of the proposed website are iteratively established between the Client and the web design team, and documented in the form of a High Level Requirements Specification. Focus here is on the relevant business rules and outputs. Implementation of the system, how the requirements are actually delivered, is reserved for later. Once agreed, this document will form the basis of the subsequent stages of the Web Development Lifecycle.

3. Web Site Architecture

Here the software and hardware requirements for delivery of the web application are established, such as the most appropriate web and application development language, operating system, database management system (DBMS), and hardware / hosting environment that are most appropriate to support the final website in a robust and reliable manner; taking account of the likely growth of data volumes, visitor numbers web traffic, and functionality.

4. Web Site Design Cycle

Deliverables out of this phase have a particular focus on the web design of the system, include mock-ups or prototypes of the screens that make up the system, combined with system walkthroughs which will enable both the Client and the software developers, designers and project management team to clearly understand how the website will work from the user and administrators perspective. The design of the CRM would also be full considered here also. This web application functionality is considered in the context of the defined outputs and business rules, and may result in the High Level Requirement Specification being updated or changed. Following this, a key deliverable here is a Low Level Website Design Specification / Document precisely defining the required implementation of the web design and forming a blue print of the project for the software developers.

5. Content Collation

Any required textual and graphical content for the web application is developed or acquired by the Client (or the software development company, depending on the relevant situation). Admin functionality which enables the Client to amend the full content of the site from system launch, and on an ongoing basis, is assumed to have been included and defined within the High Level Requirements Specification, as mentioned.

6. Web Site Project development

At this stage a detailed project plan will have been established for the implementation of the web design, resources identified, time scales defined, and project dependencies clearly understood – especially with respect to which parts of the web development can be done in serial or parallel. This stage actually overlaps with the next stage of the Web Development Lifecycle since all web developed modules are unit tested to destruction by the corresponding web development team members. Further, it is very important that all code produced by the software developers is quality checked to ensure adherence to project development standards.

7. Testing & Quality Assurance

Many forms of testing are carried out during this phase, from system and volume testing – in order to ensure that all components work together within the web application and can easily cope with both the initial and anticipated future demands on the system – all the way to User Acceptance Testing (UAT) and sign-off. There are many forms of testing required during this phase that are beyond the scope of this introduction, such as cross-browser and security testing – all contributing towards the delivery of a high-quality website and service to the client.

8. Web Site Deployment (Launch)

Once the website implementation is tested and released by both the client and software development company as being fully operational, the website is deployed to the production environment and open to the relevant user base. Following this there is generally a pre-agreed period of warranty and an ongoing support agreement can be established at the discretion of the client.

The process can vary but, generally speaking, the dependencies and features of a successful process of delivering webs applications to the client does not. I hope this has been a useful introduction to the process of delivering quality web applications to any business.

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